I was quite content in my high-tech job in Silicon Valley. She was my biggest supporter who always had the most encouraging words no matter the situation. Losing my Mom was probably the worst luck I can imagine. Imagine trying to establish and keeping afloat a business while raising an infant and making non-stop international trips to India and back while watching your Mom slowly reach the end. The one bad luck that impacted every aspect of my life and work is my Mom falling sick (and passing away one year later) while my son was only 5-months old. Has luck played a meaningful role in your life and business? While it makes scaling challenging, we are proud of what the bG brand represents. From our content, instructor training, customer service, to studio partnerships, we give it our all. What sets up apart is that there are no shortcuts at bG.
We are also very proud of the bG community – a place for people to make friends and strong connections with like-minded people.
We are proud that we have created services and products that makes the Indian culture accessible to people of all different backgrounds. We are proud of how much we have accomplished in such a short span of time. We specialize in teaching BollyGroove Cardio dance/fitness classes – both in person as well as online, unique Dance/Culture BollyGroove Kids classes for kids ages 3 and up and publish highly popular children’s multicultural books. Tell us more about the business.īG is a Bollywood Dance, Fitness and Education company. So let’s switch gears a bit and go into the Bollywood Groove story. – Staying creative and relevant in the era of high-end fitness boutiques where your high-quality content and engaging teaching style are the only things keeping you at par with them. – Getting into publishing books with no prior knowledge and competing with the big publishers. – Creating while educating the market about what Bollywood truly is. If it’s a smooth road, that means you are not pushing yourself hard enough. Overall, would you say things have been easy for you? We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Similarly, a few months back, we launched our online subscription portal with unlimited bG Cardio workouts at just $9.99/month! With a rapidly growing subscriber base, we are hoping to strongly focus on this in the upcoming years. Three of them became Amazon Bestsellers and one of them reached rank 387 among 8 million books on Amazon! Within one year, we managed to publish 5 titles. Thanks to our content, teaching style and a wonderful welcoming community, we were soon able to scale and now have 30+ classes/week.Īfter teaching cultural content in our kids’ classes for a few years, we decided to publish them in book format.
#Bollywood groove bucktown full#
a few classes on the weekend.Ģ011 was the true beginning of bG when I quit my technology job and pursued bG full time. In 2010, we moved to Chicagoland and re-started Bollywood Groove (bG) in the same part-time fashion i.e. I was still working full time as a technology consultant. So, let’s start at the beginning and we can move on from there. Thanks for sharing your story with us Ajanta. Today we’d like to introduce you to Ajanta Chakraborty.